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Privacy Statement

My Urban Child, a subsidiary of SMS, llc, wants to provide a safe and secure environment for your shopping experience. It is very important that we maintain the privacy of your personal information. The purpose of this Privacy Policy is to state the specific data we collect while you are exploring and/or purchasing products on our site, how that information is used, and the options for you, as a customer, to oversee the personal information collected. Providing a fulfilling shopping experience while allowing you control over the information collected and the ability to voice any concerns is our goal.

Collection of Information

My Urban Child collects basic individual data. One kind of information is anonymous customer profile information. For instance, we may collect data to tell us which parts of the site recieve the most amount of traffic. We do not, however, collect or list names, where you specifically reside, or the date in which you were born.

My Urban Child also collects more specific personal information when a customer places an order. The following is an example of information we may collect: Name, Address, Phone number, E-mail address, Credit Card, and Financial Data.All financial data is only retained by our merchant account and is for the purpose of processing the order being made by the customer at that time. Our administrative offices do not have the ability to access this information at any time.

No identifiable information is sold, traded or in any way transmitted outside of My Urban Child. We only use data collected for more efficient web site design enhancements. The data will always remain anonymous. My Urban Child may communicate with a customer and utilize the data collected while the order was transmitted. This will assist us in confirming delivery, contacting you regarding replacement products or items that may be on backorder due to recent popularity. Again, no customer information is ever transmitted to a 3rd party with the exception of the Merchant Account Services that securely processes all financial transactions to and from the web site. This privacy policy extends to any individual you may choose to send an item to from My Urban Child.


Registering on My Urban Child puts a customer on a mailing and communications list to which promotions and new product announcements may be sent. Only contact information and the history of purchasing activity (financial information excluded) will be used for the benefit of our customers with special savings and alerting you to new products that you might be interested in. Opting out of any notifications and/or emails is simple and takes effect immediately. There will always be an option stated on any of our communication for the removal of the customer from the mailing list.

Do We Use 'Cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

• Help remember and process the items in the shopping cart.
      • Understand and save user's preferences for future visits.
      • Keep track of and serve advertisement with a 3rd party.
      • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled It won't affect the users experience that make your site experience more efficient and some of our services will not function properly.

Commitment To the Privacy of Children

We never knowingly gather or retain data on My Urban Child from those we have been made aware are under 18. We have never intentionally designed our website to entice any person under 18.


How You Can Access Or Correct Your Information

Log into the web site under your Account (accessed from the home page) with your password and you will have the opportunity to change and/or correct personal information.


How To Contact Us

Should you have other questions or concerns about these privacy policies, please call us at (888) 272-9820, click on 'Live Support' (accessible on the home page), or send us an email at


Changes To Our Privacy Policy

Should we ever need to change the My Urban Privacy Policy, we will post those changes here.