Artecnica Thinking of You - Here Silver Metal Base Cover

Enchant: the unusual aesthetics of the object visually captivate the eye of the viewer.

Inspire: an emotional attachment to the object develops while experiencing awe and stimulation, filling the heart.

Transform: excited and involved, the viewer’s intellectual analysis evolves attitudes toward living environments, and ultimately life itself, intertwining the brain.

Artecnica’s initial focus was on visual excitement, artistic expression and use of exciting shapes and colors. The “eye” was king. As Artecnica grew, the reward of pure visual excitement was joined by intense commitment to design. We started traveling the world, exploring and sharing experiences. Specialized vendors were selected and collaborations with designers, merchants and craftsmen begun. New materials were explored experimentally and spontaneously. The stage was set for the questioning of Artecnica’s values, scope and means. Materials were questioned from functional and environmental standpoints, production and utilization of human resources reevaluated. A profound shift was made toward more sustainable and environmentally friendly material, and the design of easy-ship flat packed products to reduce transport.

This deeper awareness of our global impact inspired a formalized program for Artecnica we call Design with Conscience. Artisan communities of developing countries handcraft objects designed by internationally recognized designers, often utilizing recycled products, both minimizing environmental impact and stimulating depressed economies. As we continue to explore the world and create new design, we also transform and look forward to the challenges we have set with Design With Conscience and our commitment to enchant, inspire, tranform. The designer can dovetail the capacities of artisans with the needs of the international marketplace. The project producer provides the logistics, marketing, and art direction necessary to bring the work of the designer and the artisan to the consumer. As project producer, Artecnica partners with such nonprofit organizations as Aid to Artisans and the British Council.